Lippy Peanut Butter Package Design
Lippy Peanut Butter Package Design
Product Design
Branding
3D Modeling
A peanut butter jar design that shows as much care for the planet and it does for its users.
A peanut butter jar design that shows as much care for the planet and it does for its users.
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Context
Context
I was challenged to create a package design that was eco-friendly and solved a problem for the consumer.
I was challenged to create a package design that was eco-friendly and solved a problem for the consumer.
Process
Process
I devised a peanut butter jar made of three perforated cardboard sections. This design solves one consumer problem and two ecological problems:
The perforated sections enable consumers to tear down the packaging as they go through it, allowing for easy and thorough cleaning of the jar.
The ability to clean the jar thoroughly makes the jar easier to recycle.
Even if the jar isn’t recycled, it will degrade much faster in landfills because it’s made of cardboard, rather than plastic.
I devised a peanut butter jar made of three perforated cardboard sections. This design solves one consumer problem and two ecological problems:
The perforated sections enable consumers to tear down the packaging as they go through it, allowing for easy and thorough cleaning of the jar.
The ability to clean the jar thoroughly makes the jar easier to recycle.
Even if the jar isn’t recycled, it will degrade much faster in landfills because it’s made of cardboard, rather than plastic.
Final Product
Final Product
